The Azimuth Project
The End of Energy Obesity (Rev #1)



The End of Energy Obesity: Breaking Today’s Energy Addiction for a Prosperous and Secure Tomorrow is a book by Peter Tertzakian.


This book outlines the unsustainable nature of current global energy demand growth and identifies potential solutions, many of which come unexpectedly from outside of the energy sector. The title invokes a metaphor relating the obesity and energy consumption in wealthy nations. According to the Wikipedia article:

The End of Energy Obesity uses “the vocabulary of appetite” to frame the energy problematic in an easily accessible, yet provocative way. Citing Maslow’s notion of “man as a perpetually wanting animal”, (Energy Obesity, p. 126) Tertzakian dismisses as utopian efforts to reduce energy consumption by either coercive measures or voluntary restraint. The author divides the planet into two realms – WantingWorld and WealthyWorld – corresponding to the developing and developed world, respectively. China and America are quintessential examples of these contraposed worlds. This choice of terms has inadvertently led to the misconception that WealthyWorld nations have actually transcended wanting; in fact, the WealthyWorld still remains “perpetually wanting”, but distinguishes itself from WantingWorld only by a higher per capita gross domestic product. The desire of WantingWorld’s five billion citizens to achieve the same high standard of living of WealthyWorld’s one billion citizens imposes an insupportable strain on the earth’s resources and ecosystems. As part of his research, the author traveled extensively throughout China. These experiences, described in extensive passages throughout the book, underscored his concern about the dire consequences for the planet as China proceeds along the glide path continuum from Wanting to WealthyWorld.